Case Study
Gyde
About The Company
Gyde is the fastest and most reliable way to find vetted, top-tier talent in the U.S. Gyde was created to be a direct competitor to other, more predatory freelance websites that make their money by being a middleman for all deals negotiated via their platform.
Gyde offers services for job posters to find vetted talent, and offers freelancers access to full and part-time job postings, specialized profiles, and localized page features that increase SEO and views for their business.
310%
Increase in new signups
13
Key Processes optimized
+ 142%
Increase in funding due to systems asset valuation
1090+
Dynamically created, SEO-rich landing pages
Key Metrics
The Project | Webflow Development, UI/UX Design, Membership Platform
Nine Yards Studio partnered with Gyde to expand and enhance every aspect of their Webflow website. From a design overhaul to a complex CMS, back-end, and membership management system using Wized, Memberstack, and custom code. We also worked with Gyde to develop a comprehensive strategy to expand their on-page and site SEO by targeting local and hyper-specific search terms via an expanded blog and landing page format.
Front-End UI/UX Design + CMS Rebuild
Gyde struggled to expand due to a simplistic UI/UX design and a CMS that offered little flexibility or room for growth.
After identifying several key areas to address, Nine Yards Studio redesigned and rebuilt the entire website without any interruption in service. From an expanded home page to ad landing pages to new graphics and an improved user experience.
Nine Yards Studio also rebuilt and expanded on Gyde's existing CMS, which allowed for them to better manage job postings, Gyde experts, and a myriad of complicated landing pages. NYS also built a filterable, searchable Expert Directory that greatly improved Gyde's on-page SEO, as it could be used to add dynamic, targeted content to local landing pages.
Memberstack Setup + CMS Integration With Zapier
Before Nine Yards Studio took over, Gyde was managing Expert subscriptions via Stripe, and did not have a comprehensive onboarding workflow or dashboard for managing their existing freelance members. We mapped and established the following:
- Migrating existing users to Memberstack to offer an easy transition with their existing Stripe accounts. New Memberstack infrastructure gave them a more robust dashboard for managing their existing members, creating new membership tiers, allowing users to manage their plans, and collecting necessary information on sign-up to retain compliance.
- Implemented a robust, gated user dashboard with a secure login process now managed by Memberstack
- New Memberstack sign-up data was automatically routed to the newly revamped CMS via Zapier, which allowed for automated control of the CMS dynamic data and tied visibility to plan levels, plan status, etc.
- Increased paid signups over 300% in the last year
- Saved an estimated 230 hours of user management due to automations and system structure.
Dynamic Pages
In addition to the other optimizations and value additions to the Gyde business, one of the largest was a greatly expanded system of Experts, specialty-specific, and location-specific landing pages. These dynamically created and managed pages have propelled Gyde to a page 1 rank for a myriad of high-value search terms. The number of dynamic pages is 1090+ and continuing to grow as new specialities, Experts, and locations are added.
Gyde worked with Nine Yards Studio to develop proper site structure, CMS pages, and properly optimized URL structures to create a website and database that has become an integral value addition to the Gyde business. It has allowed Gyde to offer more functionality and value to its users (both freelancers and employers), and has greatly increased the SEO value of Gyde's domain.
